Behind The Scenes Spotlight on Hollywood’s cinema studios, where our tiny red TAG Heuer drivers go behind the scenes as they race toward Christmas

ClientTAG HEUER
Expertise3D, Luxury
Behind The Scenes
Design sketch of pilot characters in red costumes for Tag Heuer Christmas visuals

RESEARCH

First step was the exploration and development of ideas fitting the concept. Here are some that didn't make the cut.

Early storyboard and sketch development for Tag Heuer creative campaign

First step was the exploration and development of ideas fitting the concept. Here are some that didn't make the cut.

Early storyboard and sketch development for Tag Heuer creative campaign

BEHIND THE SCENES

ADDITIONAL CONTENT

Below a selection of some teaser content, posted on Tag Heuer social media a few days before the launch of the campaign film.

ADAPTATIONS

Other supports have been created for the Christmas campaign : website, shop windows, prints...

Direction Nicolas Lefaucheux (Parallel Studio) Production Antonia Poux (Parallel Studio) Pre-Production Nicolas Lefaucheux (Parallel Studio), Hugo Leick (Parallel Studio), Garnamatac 3D Animation Garnamatac Music + SFX (Hero) Arnaud Toulon Music + SFX (SoMe) Alexander Maslyuk